In term of UAE, the environment of UAE is the dynamic environment. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. The Emirates Group. Emirates Airlines SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting. connection point between two flights. Moreover, positioning referred as factors on which companies differentiate their brand from their competitors. All Rights Reserved. The acceptability of a strategic choice evaluates stakeholder expectations to determine their reactions and anticipated returns or risks (Slack, Chambers & Johnston 2004). The prosperity of the organization is since it is developing in the UAE, a country characterized by rapid and efficient economic development (Simmons, 2020; Almarri and Abu-Hijleh, 2017). Need Strategic Analysis for this company? And, as they also cargo carrier then their major aim is also provide on time delivery to its customers. This may restrict Emirates' ability to expand its presence in the U.S. Also Emirates uses Airbus A380s which has a capacity of up to 600 passengers. Managing Change at British Airways, An Introduction Miles Agbanrin 30.4K views21 slides. dnata continued to lay the foundations for future growth with investments in 2020-21 amounting to AED 328 million (US$ 89 million). Role Of Stakeholders In Aviation - 963 Words - Internet Public Library * By clicking on "Buy Now" you agree to accept our ", On purchase the Emirates Airlines SWOT & PESTLE Analysis PDF report will reach you. Today, we fly the worlds biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies. From past statistical evidence and levels of achievement, the Emirates has continued to demonstrate great care for its employees and involved stakeholders for their role in the growth of the company with emphasis on immediate environments and the communities served by the fleet of its airlines. Competition from low-cost carriers (LCC) like Jazeera Airways and Air Arabia reduces the profits of carriers that offer long-haul services, such as Emirates. Grant, R 2002, Contemporary Strategy Analysis, Concepts, Techniques, Applications, Blackwell publishers, London. Emirates' Economic Impact in Europe Figure 1. Therefore we take the rating scale of 1-10 to rate these factors. The industries company is catering are airport services, hospital industry, catering, and engineering. Therefore, competitive rivalry in the UAE commercial airline industry is high. Need a custom Report sample written from scratch by McGee, J, Thomas, H & Wilson, D 2005, Strategy Analysis and Practice, McGraw Hill, New York. In addition, the switching costs between airlines are low. What is Stakeholder Analysis? Overview and Analysis of Emirates Airline - UKEssays.com Twenty year ago, Emirate Airline was born as the official airline of UAE. It also launched new technology platforms Emirates Partners Portal and Emirates Gateway, to better engage and serve travel trade partners. "Emirates Airlines' Strategic Choices and Decisions." However, the country has successfully take out itself from the economic crisis of 2008 and 2009, which was mostly due to world economic crisis and decline in trade. And toady Emirates Airline also known as low cost carrier (rodrigo, 2012). The analysis can employ a range of analytical methods that include the SWOT analysis, the PESTEL analysis, Porter's Five Forces analysis, TOWS Matrix, and Stakeholder Analysis for the evaluation of strategic choices for the case of Etihad Airways. Web. Diversification is referred as offering new services to new market. "Emirates Airlines' Strategic Choices and Decisions." Therefore, ensuring the quality services is the foremost strategy of the airline. . The airline has adopted the IATA-recommended guideline dubbed Simplifying the Business or StB to further improve the efficiency of its pre-flight lounge services. And try to rate them on term on 1 to 5 rating in scale in term of quality by asking from people. Interactive feedback can help tailor in-flight services to customer needs. Economically the country has seen many ups and down in the previous years. Our economic impact Please click here for more information. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Emirates in efforts to strengthen its IT infrastructure signed a 10-year technology services agreement with IBM in 2016. In response to the pandemic, Emirates led the industry in developing new service and operating protocols to protect its customers and employees. Therefore the demand for services provided by many airlines is increasing day by day as the population of UAE is increasing. The airline is firmly committed to its long-standing strategy of operating a modern and efficient fleet, which underscores its Fly Better brand promise, as young aircraft are better for the environment, better for operations, and better for customers. 2. The various cost reduction initiatives returned an estimated saving of AED 7.7 billion during the year. MarketLine 2014, Company Profile: Emirates. Additionally, Emirates has expanded its global reach through partnerships and codeshare agreements with various airlines worldwide. It supplemented its existing freighter capacity by bringing into service 19 mini freighters - modified Boeing 777-300ER passenger aircraft with seats in the economy cabin removed to make room for more cargo. Dubai based airline company is the subsidiary of Emirates Groups. From this mean that we have to clarify that who are our potential buyer who will enjoy our services. This report contains the table contents only. The airline started its operations in 2003 and from that time till today the organization has shown exceptional growth in term of providing quality to the passengers who travel through this airline. For the purpose of identifying the target audience marketer first have to divide the market into different segments and then on the basis of their needs and wants offering them the desired product (DeMers, 2012). However, we may send you emails on our new reports and solutions. On the other hand, the aircraft suppliers and travel agents may not be affected by the airlines cost-reduction measures because they depend on many clients. Passengers from these countries can stopover at Dubai International Airport en route to North America or Australia and New Zealand (Auckland destination). In today world every organization is engaged in competition. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Sheikh Ahmed said: No one knows when the pandemic will be over, but we know recovery will be patchy. Unfortunately, we still had to make the difficult decision to resize our workforce in line with reduced operational requirements.. The competitors of Emirates Airline are the all other airlines from UAE. dnatasInternational Airport Operations division revenue declined by 43% to AED2.3 billion (US$617 million), reflecting the broad impact of the global pandemic across markets. In particular, the rise in the competitive rivalry in the low-cost segment, rising fuel costs, and expansion into the Asian market present a threat to the Emirates competitive position. Emirates founded in 1985, is a Dubai (UAE) based global airline with operations in more than 81 countries serving 155 airports and boasting a fleet of over 270 aircrafts as of the year 2020. Emirates has roped in digital agency Amaze in 2015 to enhance its global digital platforms as part of its broader omni-channel strategy. They offer various cabin classes, including Economy, Business, and First Class, each offering a distinct range of services and amenities. The cargo division also introduced new loading protocols to safely utilise overhead bins and passenger seats to carry cargo. A SWOT matrix (Appendix 1) was applied to Emirates to reveal its internal strengths and weaknesses as well as potential market opportunities and threats in commercial aviation. Furthermore, the second that have to make clear is the need and wants of that targeted audience. Before we dive deep into the SWOT analysis, let us get the business overview of Emirates Airlines. The UAE economy's growth has been mostly fuelled by the country's oil industry, however, recent . In addition, it offers integrated in-flight catering and accommodation for travelers. Environmental analysis is the analysis of forces around the organization that affect or make an impact on the ability of the organization to take decision. However, the profit margin for the year 2017 has plunged lowest in the . Due to ongoing pandemic-related flight and travel restrictions, the airline reported a loss of AED 20.3 billion (US$ 5.5 billion) after last years AED 1.1 billion (US$ 288 million) profit, and a negative profit margin of 65.6%. Passengers will readily accept cheaper, but quality schemes that include improved in-flight/lounge services. Etihad Airways Vision, Values, & Strategic Purpose Analysis: Case Study Right after its pre-lunch in 1997 Qatar Airline has awarded with many prestigious awards (Ceos message | Qatar Airways, 2014). Until 2020-21, Emirates and dnata have had a track record of growth and profitability, based on solid business models, steady investments in capability and infrastructure, a strong drive for innovation, and a deep talent pool led by a stable leadership team. 1-9. Copyright of Emirates Airlines SWOT and PESTLE Analysis is the property of Barakaat Consulting. We aim to recover to our full operating capacity as quickly as possible to serve our customers, and to continue contributing to the rebuilding of economies and communities impacted by the pandemic.. IvyPanda. These shared values and beliefs have great impact on consumer behavior while making a purchase a certain product. Jammoul, A 2014, The Strategic Diagnosis: Emirates Airlines, Sophia University Presss, Nice, France. Therefore, capital is not a problem. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. Totaloperating costs decreased by46% from last financial year. These factors are one of the most vital predictor of people buying behavior. A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of a business, project, or individual. A strategic drift arises when a firms strategies are shaped gradually by its history or organizational culture that is not in consonance with industry trends (Grant 2002). In recent times major airlines such as British Airways has been plagued by downtime in their passenger support systems due to failure of IT infrastructure causing cancellations of flights and passenger inconvenience. The key trends identified in the commercial aviation industry include global/regional economic slowdowns, environmental concerns (emissions), rising fuel prices, and competition from low-cost carriers (McGee, Thomas & Wilson 2005). Emirates Airlines SWOT & PESTLE Analysis - SWOT & PESTLE.com. Like facilities that should be provided to disable and aged people are also cater by Emirates Airlines. Moreover, there brand is better in term of quality, packaging and other factors to score higher these from customers. The introduction of new technology will also affect the airline industry in positive as well as negative way. Three type of people is the target audience of Emirates Airline business people, families, and transit passengers. Throughout an incredibly tough year with a fast-changing global travel environment, dnatas Travel division focussed on initiatives to support its customers and provide value. Emergence of strong competitors in the region like Etihad, Turkish Airlines and Qatar Airways, 1. During the year, it launched numerous customer initiatives such as: providing the industrys first complimentary COVID-19 medical cover for all passengers; waiving fees so customers can rebook their travel without penalty; expediting refunds handling; and fast-tracking biometric processing and other technology projects that enhanced the travel experience while reducing contact at airport touchpoints. Reach thousands of academicians and corporates. Therefore, their employees are also loyal to the company (Group, 2011). DII impact of Emirates' A380 deliveries in 2013 6 Figure 5. These are mentioned in their mission statements, vision statement and as well as on their web site. Positioning referred as the creating the image of the product in the mind of the customers as well as the consumers. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. They can impact rivalry by hiking prices or producing low-quality goods. And its operating in many industries and sectors. Overall, the threat of substitutes is high in this industry. Emirates received a capital injection of AED 11.3 billion (US$ 3.1 billion) from our ultimate shareholder, the Government of Dubai, and dnata tapped on various industry support programmes and availed a total relief of nearly AED 800 million in 2020-21. Mentioned earlier the main and the foremost thing in the marketing is target market identification. The Groups cash balance was AED 19.8 billion (US$ 5.4 billion), down 23% from last year mainly due to weak demand caused by the various pandemic related business and travel restrictions across all of the Groups core business divisions and markets. With competition increasing, airlines are finding that offering the lowest fares is no longer enough. 2021. The airline reports a Passenger Seat Factor of 44.3%, compared with last years passenger seat factor of 78.5%; and a 48% increase in passenger yieldto 38.9fils(10.6US cents) per Revenue Passenger Kilometre (RPKM), due largely to a favourable route mix, fares and continued healthy demand for premium seats. Some of the major contributor factor to this growing economy are the different sectors in the country i.e. oil and gas sector, tourisms sector, transportation industry, education sector, trade sector, foreign direct investment, as well as many other sectors(). Etihad Airline is another growing airline of UAE. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel. This includes impairment charges of AED 766 million (USD 209 million) on goodwill and other intangible assets across all its divisions. The threats in the SWOT Analysis of Emirates are as mentioned: 1. dnatas cargo handling declined by 18% to 575,000 tonnes, reflecting the reduced available flight capacity in the overall air cargo market over the year. Factors/ attributes on which airline positioned their brands. Strong growth and world class infrastructure, 1. Dess, M, Lumplin, C & Eisner, F 2007, Strategic Management: Creating Competitive Advantages, McGraw-Hill, New York. Emirates should continue improving its on-board facilities, e.g., entertainment and communication (Wi-Fi), and catering services to maintain its strong competitive position. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. The main stakeholders include the Dubai government, company management, passengers, travel agents, aircraft providers, and staff. 1 Paper Number: 109 Analysis of Airport Stakeholders David Schaar (Ph.D. Europe also has been target of terror in recent times and these will have an impact on tourism and travel and subsequently Emirates business. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. These helped us sustain operations and retain the vast majority of our talent pool. The firms A380 fleet is the largest in the industry globally (Lohman et al. The airlines also bagged the Best Entertainment at the 2020 Passenger Choice Awards held during the APEX EXPO in Los Angeles.
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