(2022). liability for the information given being complete or correct. That's the first time in a decade that that has happened, Hebrst said. In fact, Talladega proves that it is not simply a TV problem. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. In 2013, the sport averaged 16.65 million viewers in the Daytona 500 which is now halfway through something that is not pleasing. For comparison, the NHRA event saw an average of 458,000 viewers. (Busch would have still won.). Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. Sunday's NASCAR race was the most watched sporting event of the weekend. So we are spending a lot of time right now talking to and gathering feedback from our industry, the teams, the tracks and others so that we are as prepared as possible for that discussion in 2023. Please do not hesitate to contact me. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. Show publisher information So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. We feel really good about the length of our season. Team sponsors are paying attention to that discrepancy as well, to the extent that those network windows continue to be as meaningful in terms of our viewership number. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. As a Premium user you get access to the detailed source references and background information about this statistic. Every sport has a very passionate fan base. Jordan Bianchi is a motorsports reporter for The Athletic. Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. We have 36 races after Phoenix to model out our network numbers before they start to plan for the 2023 (negotiating) rights cycle. I also think it's healthy just in terms of the interest. This. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. NASCAR will for sure be even better next year. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. This is a BETA experience. Kyle Busch, NASCARs black hat, won his second title. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Phoenix was not the only race to record a drop, with the 2022 Daytona 500 also under-performing in terms of viewership despite the hype and ticket being sold out. But just like the 2022 race at Dover Motor Speedway, weather could . When combined, it shows that NASCAR is in a pretty good place. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) What is the sweet spot for how long a race should be from a television perspective? One of them is the overall viewership across the entire season while the other remains the final 10 events when each of them matters even more. But even with that decline, if you look at any other Tier 1 sports property any property essentially thats over 100,000 viewers or so on an average minute basis, and those are the properties that tend to have really lucrative rights deals for any property that has completed their regular season, we performed better than any one of those other properties from 2018 to 2021. These numbers were slightly lower compared to the 2019 Daytona 500, where they recorded a viewership of 9.17 million. You may opt-out by. The Sporting News is tracking live updates from Monday's race at Dover. The Wurth 400, featuring all of the top NASCAR drivers, will be held Sunday at the Monster Mile in Dover, culminating a three-day weekend of racing. (Christopher Hanewinckel / USA Today), Fox Sports has increasingly brought in current drivers, like Erik Jones (right) to its broadcast booth and drivers-only broadcasts. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. This might be why some other totals are different. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. NASCAR intends to continue the charter system beyond 2024, NASCAR could possibly race internationally as early as 2024. NASCAR average TV audience in the US 2019 | Statista Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. NASCAR - Statistics & Facts | Statista Where ESPN+ or Peacock are today from a subs perspective versus where they will be in two years, it may change that calculus. Clicking on the following button will update the content below. Just based on how competitive it is for time, attention, eyeballs, cord-cutting and just the macro changes that are happening in media broadly. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. I think theyve been really great partners. And the last one was Talladega (in October). This years Auto Club 500 averaged 4.32 million in that post-Daytona slot. Veteran NASCAR Broadcaster Sounds Alarm Bells on 'Troubling Decline' in Flat is better than down, but 2018 was also the year the once-mighty U.S.S. Hendrick may consider changes after Elliott, Bowman injuries Reflecting on seven years back, it's clear that NASCAR Cup Series is slowly losing viewership in its circle but gaining more popularity than other sports. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Because that race is so large from a viewership perspective, youre talking about nine million viewers. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. Motor Speedway. Upon further review, however, the country's most popular racing series has a reason to be concerned. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. You need at least a Starter Account to use this feature. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, according to Nielsen and digital data from Adobe Analytics,. That race had 1,279,000 viewers with a rating of 0.72. Bristol Dirt, another tentpole event that we expected big things from in 2021 and expect big things in 2022, was also rain-impacted and pushed to Monday afternoon for a 4 p.m. Brian Herbst is the senior vice president for media and productions for NASCAR. This years Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. And I feel like were peaking at the right time, for sure. They did not find their way into the 2022 schedule. Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). [Online]. Last year, FOX averaged 4,159,000 viewers per race. They are now just one part of a bigger picture: one pixel of a screenshot. Thats the first time that has happened since 2009 where well have more network races than cable races. The aggregate effect of those four races was probably somewhere in the eight to nine points range, and then you have another network window next year as well that will help the season average as well. Brilliant. You mentioned evolution. Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. So more people are tuned into Amazon prime or Netflix I can save this sport . In viewership and the key adult demographics, NASCAR dominated the FOX Sunday night line-up of animated series none of which averaged even one million viewers. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. There are certain deals that we could not do. Use Ask Statista Research Service. NASCAR viewership numbers are out; outscores all other sports but itself. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Ill tell you ratings: We would do about 0.9 to a 1.0 to a 1.1 for midweek races (on cable) on a Wednesday, and theres a lot of stress on the industry to do that Sunday-Wednesday-Sunday model. The only thing on Elliott's mind this weekend is winning as he returns to racing at Martinsville Speedway after missing six races with a broken left leg sustained during a snowboarding accident. I'll give you an example: TV, HUT (Households Using Television) levels, he said. How critical is it for NASCAR to have a good 2022 in terms of viewership as you look ahead to negotiating the next TV contract? NASCAR bracket? Is Denny Hamlin's tournament idea a good one? You bet! Sports on U.S. TV - Statistics & Facts | Statista In todays media world they are now just a small part of what is used to measure the popularity of the sport. If we were to run a typical race at 1 p.m., were going to get about 10 percent fewer viewers at 1 p.m. than we would at 3 p.m. I wont disclose exact numbers, but there were 23 new brands that were not in the sport in 2019 that are buying ads for Fox today. This is a BETA experience. The only way to get out of the NFL season would be to do one of two things. This year's race at . Looking at the change of viewership from a 1 oclock start time to a 3 oclock start, it seems almost silly not to cater to that audience where you have a bigger opportunity for growth. You may opt-out by. Where Did All The NASCAR Fans Go? - Forbes Hopefully, this represents the start of a turnaround for NASCAR after a rough start. Along with that came an all-important metric: the Nielsen ratings. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. I think to the extent that if we were a smaller, more niche property that was more dependent on either an at-track revenue model or track attendance, then that narrative would probably be a little bit different. They have their favorites in terms of who they like or who they do not like in the booth. If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. Statista assumes no Whats been the reaction from teams as you walk them through this? NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. If you back up three years to 2019, we did 16 races on a network and 20 races on cable in 2022. NASCAR: Why are TV ratings down this year? Vote in our poll, here! With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. NASCAR sits on an upward trajectory for the first time in a while. For instance, on the TV side, there are fewer advertising pods that you can pack into that type of race length. They do. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? While NASCAR consistently ranks at or near the top of weekend viewership for all sporting events, the decline in raw numbers comes at an inopportune time. And then, we run almost all the way through November with only one off weekend in 2022. The media landscape has evolved over the course of the last eight years. And Id say our perception as a property has been turned on its head over the last two to three years. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. FedEx might not like, but at least you could fill that big booth on ur podcast. That NASCAR was doomed, soon to become nothing more than a memory. The trajectory is good. this years Daytona 500 will get a 8.3 or 8.4 overnight rating, guess it sir, Your email address will not be published. Im pleasantly surprised about the stability of our viewership number over the course of the last three or four years. Required fields are marked *. Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Reported number of 4.682 million was adjusted to 4.336 million for 2022, 2022 on Saturday night, 2023 on Sunday afternoon, 2022 on FOX, 2023 on FS1. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. NFLX Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Fans NASCAR fans in the U.S. 2016, by gender NASCAR fans in the U.S. 2016, by. Chart. Flat is better than down, but. Pennzoil 400 at Las Vegas Speedway was also the most-watched event of the weekend on March 6 with a viewership of 4.544 million and a rating of 2.71 million. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. He is a veteran sports reporter, having covered the NBA, NFL, Major League Baseball, college basketball, college football, NASCAR, IndyCar and sports business for several outlets. There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. NASCAR at Dover: Free live stream, TV, start time for postponed race In terms of tier one sports properties, he said. For us, we are a linear TV property today. Herbst said NASCAR expected more viewers to watch the resumed race than actually did. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. Due to varying update cycles, statistics can display more up-to-date I think that you will see us take a hard look at race lengths over the course of the next two or three years. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . I probably would have been in a different position if the rights deal came up in 2018. Figuring out how that all comes together, in an uncertain time for broadcast rights, is the responsibility of NASCAR executive Brian Herbst, senior vice president of media and productions. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. Try a week on us. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports.
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