Required fields are marked *. YUCK!! Feel free to browse our website and we would like to see your case studies for our brand. In fact, anti-pollution cosmetics are one of the biggest market trends this year, and its the market segment that will see a rise in the next years. Atiye says: Apr 23, 2021 at 6:14 am. New. Free Gift with Purchase. Thanks to WeChat, you will be able to create H5 Brochures, promote your skincare products through Wechat moments, etc. Celebrate Mom. Urban Decay being purchased by LOreal is a grey area for me because UD has always been an animal champion, but anything that benefits Procter & Gamble, or Unilever, gives money to giants who fund massive animal testing both here and in China. With a portfolio of more than 20 brands, and a desire tounderstand the Chinese market,the brand has successfully developed an adaptive strategy, placing it as a leader in many areas. . Chinese female consumers spend more and more on cosmetics and personal care products and this trend does not seem to be slowing down. This product features plant-based brighteners and Vitamin C to revitalize and even out the complexion. China's beauty market is the second-largest in the world, in terms of sales and market shares.By 2024, the cosmetics retail sales should reach 67 billion USD.. How to explain the boom of the cosmetics market in China? Limited stock available - don't miss out! To get closer to its consumers, the company launched last year a beauty application called Makeup Genius that automatically detects a face and thus offers a palette of the makeup of the brand. You can balance and cleanse away with a 6.0 fl oz bottle of this product for $32 on Amazon. Already the biggest in the world, the Chinese men's facial skincare market is forecast to hit 12.5bn yuan ($1.9bn) this year, and expand 50 percent to 18.5bn yuan ($2.8bn) in 2025, research firm . In 2019, 3 out of 4 Chinese locals have bought domestically, and more citizens than ever are using keywords "Made in China" while searching for skincare online. In 2020, the revenue generated by the skincare industry in China reached 13.79 billion dollars, and in 2022 it was already $16.35 billion. Thus, you have to be quicker than them, creating more creative packaging. L'Oreal owns a few other cruelty-free brands, such as NYX, Urban Decay, and IT Cosmetics. As a matter of fact, Chinese consumers will be more likely to trust a KOL than an advertisement. You can start topics and discussions around Chinese beauty market or international brands on forums like Baidu Zhidao or Baidu Tieba. ZitSticka KILLA ACNE Extra Strength Microdart Patches. Thanks! Euromonitor forecast sales hitting $181 billion, largely driven by the Asia-Pacific market, where consumers are increasingly self-educating themselves on active ingredients. We know how important it is to have healthy skin, check out these other brands we recommend for natural skincare. As a matter of fact, following Chinas economic growth, Chinese consumers purchasing power has increased in the last few years, accounting for 16.35 billion dollars as of 2022. Synonym of social success, having white skin is deeply linked with a personal investment in cosmetics, in extension with wealth but also modernity and cleanliness. Therefore, as this industry is one of the most lucrative in China, it is normal for brands to seek an opportunity of expanding their activities in the worlds most populous country. Simple is not currently sold in China, however they might plan to in the future. However, there's no conceivable, or reliable way for them to bypass post-market animal testing. Founded by esthetician Janna Ronert and her husband Dr. Marc Ronert, the brand has its roots in Jannas battle with her own skincare needs. They own the Kendo group, which I consider to be their "cruelty-free branch": Kat Von . My phone number is 17610052777, Do you have contact of personal care Distribution company in China, whats the size of the skin care market in china. We offer a free consultation to get to know your brand and think of the best strategy to enter the Chinese skincare market. Subscribe to their mailing list and get 10% off. Service at both MAC and Chanel is decent . China is one of the most important markets for the sale and distribution of beauty products online. China: breakdown of skincare market by brand | Statista Proud of the success of more than 600 companies from different industries we have helped over 10 years, we know exactly what a certain cosmetics company needs. The global sunscreen market is expected to expand to 81.7 billion yuan in 2020, whereas the Chinese market will reach 9.9 billion yuan, accounting for 12.2% of the global market. On top of that, following the Covid-19 pandemic, many Chinese consumers have shifted from foreign brands to local brands. Considered as the Chinese Google, Baidu is the most popular Chinese Search Engine in China and stands as the 5th most consulted website in the world. However, the process is kind of the same as Tmall, and it will be difficult for smaller companies to be allowed to sell on JD.com. The brand is already very present on the Asian continent, which represents 19% of its total sales. Get $109+ worth of cruelty-free and vegan skincare, makeup, and hair care for as low as $34.99. The company is positioned as a leader in several product categories, luxury, makeup, dermo-cosmetics and skincare. Dove has enacted a policy prohibiting any animal tests anywhere in the world: no projects are approved internally if they were to result in a requirement for animal testing of Dove products or ingredients anywhere. Weibo is great for reaching out to new audiences, as its a more open platform than Wechat. Baidu is a whole ecosystem of platforms, that is very helpful for building brand awareness and good e-reputation. They're currently in our grey area. With China being the worlds biggest market in terms of skincare products, many brands are trying to enter the Chinese market in order to conquer a wide audience. Due to the popularity of skincare products from Japan and South Korea as well as natural ingredients that are particularly appreciated, skin care revenues will continue to increase steadily. New Arrivals. IMAGE Skincare carefully selects all the ingredients that go into their products and exclude any parabens and other harmful ingredients. I searched for official press releases from PETA or from the brands themselves. The competition is tough, and Chinese brands have plenty of ideas to create high-quality, creative, and innovative products, at a lower price than foreign brands. Even though the world was still in the midst of the pandemic, I said, lets go full force. After you get your RMA number, you will need to send your return to: If you require any other information that this Image Skincare review did not provide, you can contact their customer service team Monday-Friday 9 am 6 pm through phone (1-855-791-5800) or by email ([emailprotected]). The author goes on to say: My favorites were definitely the simple, vitamin-focused serums, which gave a healthy glow without the gimmicks and an easy-to-apply tinted moisturizing sunscreen that I can easily stash in my purse. The main criticism about Image Skincare was that, while serums and other skincare are affordable for the budget savvy shoppers, purchasing the makeup and beauty drinks can add up.. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Copyright 2022 Gentlemen Marketing Agency (GMA). Douyin has greatly contributed to the development of the Chinese market in terms of innovations, new technologies, and means of communication. Thank you. I am the owner of company LEKO ESSENCE d.o.o. The success of the brand was huge. In China, the skincare segment is the biggest and fastest-growing market segment within the Beauty & Personal Care market. According to Mintel, the skincare industry in China is expected to exceed 60 billion dollars by 2050. They are eager to lead the skincare market, In general, Chinese employees are ready to work overtime and are dedicated to their company, They are putting their eggs in much more baskets compared to foreign brands (in terms of sales distribution both offline and online and in terms of social media), They know how to master Chinese social media and e-commerce platforms, Advantages in terms of localization and innovation, Products containing sulfates and paraben are considered to be harmful, Online stores on third-party integrated e-commerce platforms such as Tmall, JD.com, and Amazon, Third-party online cosmetic platforms such as Watsons or Sephora, Cross-border e-commerce platforms such as Tmall Global, JD Worldwide. Since these humble beginnings, Image Skincare has gained more than 25,000 loyal customers across 60 countries. To stand out, you need to know Chinese consumers tastes and adapt your product to their needs. While we acknowledge the complaints listed, the overwhelming majority of people love the brands formulas. Wei Beauty is the first Chinese skincare brand ever to be stocked in Sephora, leading to a slow rise in exposure for Eastern skin care and natural C-Beauty products. Before launching the company in 2003, Janna treated clients for years, listening to their skin concerns and slowly developing the brands signature product, the IMAGE Vital C serum, with the help of a team of chemists, physicians, and skincare professionals. The mix of cosmetics and pharmaceuticals is becoming more popular in China because it meets dermatological needs in addition to purely aesthetic needs. 33049900: Other beauty products or cosmetics and skin care products = 2% / 6.5%; FAQ. To do so, you will have to create your Chinese website hosted in Mainland China. To stand out you must choose a packaging that will attract their attention: focus on the colors, the way to open the package, the size, the material used, etc. The Ordinary Glycolipid Cream Cleanser. Cleansers are great for getting rid of dirt and bacteria on our skin. However, it has evolved into a microblogging hybrid with Instagram, Pinterest, Reddit, and YouTube over the years. The best-selling products, featured next in this Image Skincare review, all work to tackle the most common and frustrating skin concerns. You can also start an official account on the platform, where you will be in touch with the consumers in the Chinese beauty market, posting announcements, special deals, and so on. How skin whitening in China impacts more than just the beauty industry As I've talked about on the blog before, beauty products that are sold in China are at risk of post-market animal testing. Warmer days are coming, and this Image Skincare review thinks having glowing skin would definitely be an asset for hot girl summer. Fenty reached 500M euros of sales in the first year. Save my name, email, and website in this browser for the next time I comment. They also offer expedited shipping which varies in cost based on delivery address. Skincare involves a range of beauty regimes for maintaining healthy and nourished skin along with relieving numerous dermatological ailments. Indeed, the brand offers high-quality products and premium products. It is essential to be on the first pages of Baidu. Could you send me your case studies too? Cosmetics in China : Top Marketing Strategies to Succeed Image Skincare positioned its Vital C serum as a loss-leader product, selling the item below its market price for other benefits, such as attracting new shoppers and growing customer loyalty over time. As much as I'd like this to be true, it hasn't happened yet. Most of their products are affordable, but a few can get a little pricey. Even though foreign brands are leading the Chinese skincare market, domestic brands will not stay inactive. While we tend to prefer tanned-looking skin, having white skin is a synonym for purity for Chinese consumers that consider it a major criterion of beauty. One ecstatic user had this to say about the face wash: Love love love this product! Save my name, email, and website in this browser for the next time I comment. Even though foreign brands tend to be more popular than domestic ones, this success benefits both Chinese and foreign companies. As its name indicates (micro-blog), Weibo provides micro-blogging services and is often compared to Twitter. Using a powerful blend of plant ingredients, including plant-based stem cells, algae, malus domestica fruit cell culture, and squalane, the MAX stem cell masque nourishes skin with essential vitamins and minerals to help it glow. Dermalogica Dermalogica is a brand that has been formulating professional-grade skincare since 1986. When the language was vague, I reached out to the brands via email or on social media. As a matter of fact, following China's economic growth, Chinese consumers' purchasing power has increased in the last few years, accounting for 16.35 billion dollars as of 2022. Thankyou for that information.I purposely do not buy anything tested on animals .and Im absolutely fuming that I have been duped ..I will not be buying anything from these companies in future and will not be buying anything other than leaping bunny products.I am disgusted in false marketing from Peta. In order to please Chinese consumers, you can adapt your products according to these criteria. Chinese people living in big cities are submitted to pollution and dust. The issue is our skin is also covered in helpful, friendly bacteria that many cleansers wipe out. Does companies that are at risk of post market animal testing need to approve those testings? The current boom is certainly one to watch: according to data from Kaola, in May 2020, sales in China of children's cosmetics were up by more than 1,200 per cent year-on-year. Yes sure. Many people living in Chinas big cities have benefited from increased purchasing power over the years which has resulted in a rise in the consumption of foreign products (particularly luxury products). Its expected to reach 23.30 billion dollars by 2026, with an annual growth of 8.78% between 2021 and 2025. What is important before entering online marketplaces is to build brand reputation and presence, so that Chinese people, especially younger generation of shoppers will learn about your brand, and know who you are and what values you represent. If you are interested in finding a Chinese skincare products distributor, we can help you with the search. This is a response from Simple's official Twitter account: "Simple does not test on animals and has not done so for many years. According to asiatimes, its classic essence is called 'miracle water' by Chinese netizens and its whitening essence is called 'a little light bulb'.Its whitening essence, the SK-II Genoptics Aura Essence, contains Prunus Extract which tackles skin damage caused . Clean beauty products have gained traction in China as the coronavirus pandemic made consumers more health-conscious. Tmall requires its merchant to have high-quality skincare products, as well as an online reputation in China before applying. In 2020, the revenue generated by the skincare industry in China reached 13.79 billion dollars, and in 2022 it was already $16.35 billion.It's expected to reach 23.30 billion dollars by 2026, with an annual growth of 8.78% between 2021 and 2025.As you can see above, anti-aging, natural and genderless cosmetics are the biggest trends in the Chinese skincare market. These products are widely adopted in numerous skincare practices for removing acne, skin cleansing, skin hydration, minimizing skin aging effects, exfoliating, protecting against UV exposure, etc. In order to achieve this milestone, Dove has made key decisions on how and what products it sells in countries where animal testing may still be a mandatory requirement, such as China. Are cosmetics made in China cruelty-free? Korean cosmetics are gaining in popularity over the last few years thanks to the hype around K-pop and Kdramas, with the younger generation (Millenials and Gen Z) following these celebrities on social media for example. PETA-approved brands claim to bypass pre-market animal testing in China, which is true. Founded in 2003 by esthetician Janna Ronert, Image Skincare prioritizes science over fads, results over trends. The user has the possibility to try several products of the mark during the editing of his photo. Required fields are marked *, This field is required JD.com has a wonderful catalog of products, from fresh grocery foods to high-tech and new technologies-related products. This transformative and innovative skincare comes in 1.0 fl oz for $100. China's share of global and Asia-Pacific's cosmetics market from 2020 to 2021. These brands are owned by conglomerates such as Unilever, L'Oreal, or Procter & Gamble. How to shop cruelty-free at drugstores, Sephora, and more. Brands that play on trust and transparency, as well as those with science-backed credentials and clinical efficacy will continue to resonate well, said Kayla Villena, a beauty and fashion consultant at Euromonitor International. Collaborating with an agency specialized in the Chinese market is the best way to achieve your goal and increase your Return On Investment. Fighting against UVA and UVB rays, this tinted moisturizer uses Multi-action Digital Aging Defense to guard against blue light and pollution, resulting in envy-worthy skin. Get this clinically proven favorite in a 1.7 fl oz bottle for $72. How Brands can Enter to theChina Sunscreen Market - Cosmetics China In this section, we will see how interesting it is for you to position yourself on these online sales platforms. At the moment China is the third-largest market after the US and Japan, which accounted for (respectively) US$19,420 million and US$18,770 million in 2022. Image Skincare is a professional, clinical brand designed for use by skin care professionals like estheticians and dermatologists. According to this graphic, we can see that the two leading countries in terms of skin care products in China are Japan and Korea. The Chinese cosmetics market is expected to record a value of US$87.64 billion in 2025, increasing at a CAGR of 6%, for the duration spanning 2021-2025. This does not however apply to all beauty products. I remember when they supposedly went cruelty free over 20 yrs ago. Shoppers can get complimentary samples of Image Skincares products through Alibabas e-commerce apps and physical vending machines across the country. How Shiseido Cornered China's Skincare Market | Jing Daily This happens when the Chinese government removes products from the shelves to test them on animals. It accounted for 90 million yuan as of 2020. However, following Chinas digitalization and its tech-savvy population, the best way to promote your business is to create social media accounts. In China, Aussie sells only domestically manufactured nonspecial use products, which are not required to be tested on animals. The PREVENTION+ daily tinted moisturizer SPF 30 gives a hint of color to smooth out skin tone and protects it with broad-spectrum pure mineral IMAGE sunscreen. Near People's Square, there's Plaza 66, a rather high-end shopping mall that not only houses Shanghai's only Chanel Beauty Boutique, but also has a MAC store, a fresh store, Bobbi Brown, Benefit and Burberry. Founded in 2013 by Charlwin Mao and Miranda Qu,Xiaohongshu() also known as The Little Red Book and RED, is a social media and one of the worlds largest community e-commerce platforms. Established in 2009, Chando stands by its mission to bring out the natural beauty you already possess by delivering products perfect for the everyday lifestyle of the modern woman. With 1.26 billion monthly active users, it is the most popular messaging app in China but it also has a large ecosystem of services. Please use a valid email. When we contacted them, we received this vague response: "Individual stores decide which products to stock, based on customer demand, so we can't promise that a retailer will have a certain product on their shelves. Hi, I am looking for a distributor/branding company for Chinese market. Were independently supported by our readers and we may earn a commission when you buy through our links. Our product free alcohol,petroleum,pesticide,herbicides, additive,preservative.and NO ANIMAL CRUELTY. China has in fact relaxed its animal testing laws, but the fact remains that in 2019, . You can also advertise on Baidu with pay-per-click ads for example. One pleased customer wrote, My nails, hair, and skin have improved after only a short time using the product. The Truth About China Ending Mandatory Animal Testing This May It is not vegan. In 2018, was listed on Forbes Top 50 Most Innovative Companies in China 2018 list. Loreal and Dabao (manufactured by Johnson & Johnson) are just behind the brand. Armed with these insights, she optimized their product assortment and pricing strategy. Thanks to its attractivity and popularity among Chinese people, South Koreas skincare and cosmetics industry is by far among its most lucrative ones in China. Guide to Selling your Brand on China Cosmetics & Beauty Market Thanks! It is estimated that 48% of Chinese consumers have Japanese skincare products, 44% have Korean products and 32% have European products. Although Chinese people dont like Japan, they gladly use Japanese products as well, as they take almost 48% of the overall market shares in Chinas skincare market. For example, by 2025, the skincare market in China is expected to reach 393.63 billion yuan ($61,249 billion), with annual market growth of 8.78% (CAGR 2021-2025). You can also advertise your skincare products on Baidu with pay-per-click ads for example. Tmall is the most popular e-commerce website in China. Over the years, beauty products are now part of their daily routines, and taking care of themselves is much more important than twenty years ago for example. This data is also verified online. In skincare, Pechoin, which is a local brand, is the most popular brand. Those numbers are even more impressive when compared to the rest of the world where the global average rate was 5.8%. This means Simple is also "not cruelty-free" according to our list. Brands who clearly state that they sell in China are: Dove, Herbal Essences, and Aussie. The process is long and fastidious, and the fees can be considered too expensive for smaller companies. Thus, thanks to its huge population, China is a good and promising market for cosmetic brands. Thats why doing partnerships with KOLs is a good strategy to gain visibility on the market and win Chinese trust. Thus, you can adapt your products to the Chinese market in the following areas: In order to regulate the oil production of their skin (which is one of their priority), you can put ingredients that will reduce the production of oil as well as hydrate the skin. Other Image Skincare products enjoy generally favorable ratings on the official website: A comprehensive Image Skincare review on Everyday Health provided information on the authors personal experience of using a few of the brands most notable products. We will do this by producing locally and offering only products that never require animal testing. Skincare will be the brightest spot in the global beauty industry by 2025, the market research company forecast in June. Various skin care products include creams, lotions, masks, body oil, cleansers, serum, moisturizers, etc. The brand also believes in 'the unity of human and nature . Beauty criteria are also the opposite. Tmall requires its merchant to have high-quality products, as well as an online reputation in China before applying. Please use this form to suggest a brand for us to look into: https://crueltyfreekitty.typeform.com/to/wL0417WK, Your email address will not be published. Thus, you can adapt your products to the Chinese market in the following areas: In order to regulate the oil production of their skin (which is one of their priority), you can put ingredients that will reduce the production of oil as well as hydrate the skin. It used to be an indie brand that turned global since it is now owned by the LVMH group. This trend makes the consumer more aware of his consumer environment, his behavior, and his expectations. ", "And even though Herbal Essences is sold in China, where tests on animals are required for many products, the brand has worked within Chinese regulations to make sure that will never happen. For example, even though cosmetics and skincare products were at first mainly used by female consumers, male consumers are now more inclined to use skin care products as part of their daily routine. Image Skincare products are not available for purchase on their website, unless you are a professional. Chando. Dave Goldstein, the chief executive of Image Skincare, added that partnering with Tmall also helps cement the brands future growth. To return products purchased with Afterpay or ZIP, please contact the IMAGE Skincare Customer Care Department at 1-855-791-5800 or customercare@imageskincare.com . Enjoy healthier-looking skin with this 3.4 fl oz deluxe serum pack for $115 (a $144 value). It has changed the way of advertising, with the rising popularity of sales agents on Douyin, but mostly to the emergence of KOLs (Key Opinion Leaders). You'll find all their statements below. How Indie Beauty Brands Are Making Their Way into China? With Chinese cosmetics being the second largest industry in the world, it is one of the most attractive and popular destinations for foreign brands that want to expand their activities overseas. In China, men's skincare business gets a new glow Chinas young shoppers have been increasingly seeking unique, indie brands to express their individuality. A guide to the new animal testing and cosmetics laws in China Formulated with VECTORIZE TECHNOLOGY and a melange of other science-backed Image Skincare ingredients, the masque provides noticeable anti-aging effects like brightening and tightening the skin, as well as reducing wrinkles. (other new about LOreal). Products are only tested on animals if they'e sold in stores in China. Building off this momentum, Shiseido recently debuted two prestige skincare lines in China, the Ginza and Baum, in addition to . For best results, take one shot and follow it up with a glass of water. Jumei is a large Chinese cosmetics website, with a share of 22.1% cosmetics sales in China. Advertisements are everywhere in China: on the bus, metro, train stations, buildings, stores, commercial centers, bakeries, and so on.
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