These two theories are the Protection Motivation Theory and the theory of the Third-Person Effect. One Text or Call Could Wreck It All Phone In One Hand - Ticket In The Other U Drive. Distracted driving in America is not a trivial issue in today's society. Public service announcements are a great way to communicate. According to a study posted on toddminerlaw's website it states that research hasshown that Florida is the second worst state in the us for distracted driving. Judy Teater is a founding board member of FocusDriven, the first national nonprofit organization devoted specifically to raising awareness about the dangers of distracted driving. Judy Teater Spring Lake, MichiganWATCH: http://www.youtube.com/watch?v=Z6iCrZ4AIpwOn January 19, 2004, Judy Teater and her 12-year-old son Joe were driving to an after school activity when a young woman behind the wheel of a Hummer and talking on her cell phone ran a red light and slammed into their vehicle. This video features a chorus of teenagers thanking their parents for teaching them how to tie a shoe, ride a bike, play hockeyand to text and drive. the American public) to behave in a way that is socially desirable ( NHTSA leads the national effort to save lives by preventing this dangerous behavior. ). Using an app. However, males as a group appear less influenced by physical appeals intending to target them ( Australias Traffic Accident Commission has developed a 45-second TV commercial to help drivers recognize just how far their car travels when they take their eyes off the road for a few moments. SOLUTION: 7.06 write argumentative essay - Studypool included within the survey asked respondents to rate their emotional response to the PSA. These statistics substantiate the claim that many young adults, by their own admission, are engaging in a very distracting behavior while driving. The majority of respondents said that they see safety and PSA messages when they are on the road. Graphic PSAs Increase Texting While Driving - Phys.org Other types of distracted driving. Putting on makeup. Discover human factors management solutions that effectively address human error, conquer common injury challenges and improve safety engagement. (Looking at others for mistakes to keep yourself safe is such a useful habit that its a core skill taught with SafeStart.). Copyright 2006-2015 Scientific Research Publishing Inc. All rights reserved. These cookies track visitors across websites and collect information to provide customized ads. And phones arent even the biggest cause of distraction. This campaign is aimed at teen drivers to help reduce the risks of distracted driving-related car accidents in Massachusetts and elsewhere, according to Consumer Reports. Learn how to drive distraction away and get drivers to keep their eyes (and mind) on the road. Do PSA help reduce the number of distracted driving incidents? U Pay. Inform people, especially teenagers, on the fatal affects the victims and their families have received because of distracted driving. To receive email updates about this topic, enter your email address: We take your privacy seriously. Distracted Driving Dangers and Statistics | NHTSA Schoenbachler & Whittler, 1996: p. 52 According to the Park and Salmon (2005) The present study lacked a pre-test to compare students initial opinions to those after viewing the PSA. Its a powerful statement: children learn behavior from parents and its up to adults to be good role models while driving. This theory, created by The PSA was shown one time to a convenience sample of 109 students in one large undergraduate level class and two small graduate level classes in the Mass Communication department at Texas State University in the fall of 2011. The National Highway Traffic Safety Administration administered a survey in 2009 that reflected an increased frequency of electronic device use while people were driving ( Business Hours:9:00am-5:00pm ET, M-F. ; Exploring the Effectiveness of Distracted Driving PSA (Public Service Technology That Can Reduce Driving Distraction - Consumer Reports Overall, students expressed the opinion that the PSA was believable and somewhat useful for preventing texting while driving. ; They may have paused for a bit, but they have since resumed. The goal behind this strategy is grounded in the notion that fear makes individuals feel tense and anxious, thus they will seek ways to reduce these feelings ( Intentions to engage in distracted driving were measured by asking students to rate their agreement or disagreement regarding the likelihood that they would text while driving and speak up when they were passengers with a driver who is texting. The dependent variable was college students reported intent to text while driving. Kelson died the next day. National Highway Traffic Safety Administration. Bruner (2009) ). Lennon, Rentfro, & OLeary, 2010: p. 95 A Public Service Announcement does have the ability to reduce the number of distracted driving incidents by bringing the population's attention to the issue. Therefore, some scholars argue that, rather than using scare tactics to persuade people, public health campaigns should focus more on instilling in audiences the belief that they are capable of exercising control over their health behavior and less on attempting to frighten them with fear appeals into ceasing, or not starting, deleterious health habits ( Best Examples of PSAs: Why PSAs Work and Why They Don't ). After all completed surveys were collected, it was determined that seven of the surveys either had incomplete responses or belonged to respondents out of the 18 - 24 age bracket. Distraction can be broken down into three overarching types. ). There are a few more forms of distracted driving that could cause an accident. Efforts to stop people from texting while driving are not working, as shown by the numbers. Phone: (202) 366-4570 Teen's PSA, "Distracted Driving - It's More Than - EndDD Official websites use .govA .gov website belongs to an official government organization in the United States. Brennan and Binney (2010) Approximately 60% of the sample rated the PSA to be on the Unpleasant side. (2021). ). Lennon, Rentfro, & OLeary, 2010: p. 95 But this video is what happens when you strip away the dramatization. This website uses cookies to improve your experience while you navigate through the website. Lennon, Rentfro, & OLeary, 2010 These cookies may also be used for advertising purposes by these third parties. Distracted Driving (Psas) - 931 Words | Bartleby This study took a quantitative approach to examine the relationship between the independent and dependent variables, and answered the aforementioned research questions. The U.S. Department of Transportations Faces of Distracted Driving video series shines a light on the tragic consequences of texting and cell phone use while driving. The 30-second PSA, Get the Message, features clips from people who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transports Faces of Distracted Driving campaign. These include banning texting while driving, implementing hands-free laws, and limiting the number of young passengers who can ride with teen drivers. Distracted Driving Car Accidents in California The statistics prove this: Nearly 60% of drivers in California say that they have been in an accident or nearly hit by a distracted driver. Distracted driving can increase the chance of a motor vehicle crash. She was cited for inattentive driving and fined $173.40. Saving Lives, Protecting People, National Highway Traffic Safety Administration, states graduated driver licensing system, Federal Motor Carrier Safety Administration, Federal Motor Carrier Safety Administration and the Pipeline and Hazardous Materials Safety Administration, CDC MMWR Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, CDC MMWR Mobile Device Use While Driving United States and Seven European Countries, 2011, Governors Highway Safety Association Distracted Driving, Insurance Institute for Highway Safety Distracted Driving, World Health Organization Mobile Phone Use: A Growing Problem of Driver Distraction, National Institute for Occupational Safety and Health (NIOSH) Distracted Driving at Work, National Highway Traffic Safety Administration (NHTSA) Campaign Materials, Traffic Safety Facts Research Note: Distracted Driving 2019 (DOT HS 813 111), Overview of the National Highway Traffic Safety Administrations Driver Distraction Program (DOT HS 811 299), Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, Evaluation of the NHTSA Distracted Driving High-Visibility Enforcement Demonstration Projects in California and Delaware, Evaluation of NHTSA Distracted Driving Demonstration Projects in Connecticut and New York, Countermeasures that work: A highway safety countermeasures guide for State Highway Safety Offices, 10, Technical Advisory: Shoulder and Edge Line Rumble Strips (T 5040.39, Revision 1), Centers for Disease Control and Prevention, National Center for Injury Prevention and Control, Motor Vehicle Prioritizing Interventions and Cost Calculator for States (MV PICCS), What Works: Strategies to Increase Car Seat and Booster Seat Use, What Works: Strategies to Increase Restraint Use, What Works: Strategies to Reduce or Prevent Alcohol-Impaired Driving, Increasing Alcohol Ignition Interlock Use, Roadway to Safer Tribal Communities Toolkit, U.S. Department of Health & Human Services. In other words, if an individual does not perceive the behavior depicted in a PSA to be dangerous or relevant to him/herself, the advertising message might be lost on that person. , approximately 20% of the car crashes involving injuries in 2009 were reportedly due to distracted driving. (2012). This paper examines the impact that a public service announcement featuring a fear appeal to discourage distracted driving has on the perceptions and intentions of a sample (N = 102) of Texas State University students. Vol.03No.04(2015), Article ID:61738,8 pages These results are highly representative of normal driving populations, where most respondents have not been involved in a collision or received a moving violation within the past 5 years. The results of their study showed that shocking content in an advertisement significantly increases attention, benefits memory, and positively influences behavior among the sample ( Lennon, Rentfro, & OLeary, 2010: p. 96 SOLUTION: 7.04 write argumentative essay - Studypool The subjects in the study did find the illustrated behaviors to be more distracting that they previously believed, a seemingly positive effect of the advertising appeal ( measured the responses of a sample of 229 people to multiple news releases; these researchers also found support for the existence of the third-person effect in their experimental study. Tanner, Hunt and Eppright (1991) Distracted driving is defined as, any non-driving activity a person engages in that has the potential to distract him or her from the primary task of driving and increase the risk of crashing ( Por favor escolha a sua regio Hastings, Stead and Webb (2004) A focus of the previous literature on fear appeals in advertising is what, if any, differences exist with regard to gender as a variable. drew the conclusion that young males are considered a high risk road user group and threatening appeals aimed at them tend to emphasize physical danger (p. 213). Get the Message is available for download on www.distraction.gov. Do PSA help reduce the number of distracted driving incidents? Nine people in the United States are killed every day in crashes that are reported to involve a distracted driver.1. Nine percent of drivers involved in fatal crashes are reported to have been distracted. About 1 in 5 of the people who died in crashes involving a distracted driver in 2019 were not in vehiclesthey were walking, riding their bikes, or otherwise outside a vehicle. PSAs are effective in reducing driving incidents, they allow watchers to see for themselves the dreadful impacts of texting and driving, PSAs convince and remind the watcher to not text and drive at the same time. In addition, freshman was 1%, sophomore was 22%, senior was 23%, and graduate student was 14%. Necessary cookies are absolutely essential for the website to function properly. This study has implications for social marketers and public safety organizations. Graduated driver licensing (GDL) is a system which helps new drivers gain experience under low-risk conditions by granting driving privileges in stages. (2010). This issue presents a problem for social marketers because the advertisements they create are seemingly reached by primarily one gender instead of both. The students in this sample reported that they did text while driving even though most students (44.1%) strongly disagreed that the PSA made texting while driving seemed more dangerous than it actually was. Given the pervasiveness of handheld technology in our society, there has been growing concern about the risks involved with using such devices, specifically cell phones, while operating a vehicle. Hastings, Stead, & Webb, 2004: pp. Based on. The truck driver was talking on his cell phone at the time of crash and said he never saw the bus. Centers for Disease Control and Prevention. Results showed that a significant positive correlation existed between the variables measuring students intention to text while driving after having seen the PSA and students perception that viewing the PSA would help prevent the average 18 - 24 year old from texting while driving.
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