Santander claims Ant and Dec campaign is boosting brand love The commercial was created to highlight Santander's real-life commitment to helping customers feel better about household bills by giving cashback every month with their 1l2l3 current accounts. They must really need the money to make such idiots of themselves. If youd like to join in, please sign in or register. We are in the process of leaving the bank now due to this advert. By clicking "Accept", you accept all cookies. Listen to article They reveal that TV was just a stopgap until they could pursue their banking passions in a 90-second mockumentary spot. Best wishes, a Santander customer., Another tweeted: This is taking the pee, isnt it. The duo also introduce their new high-tech mortgage robot, Stan the Smartbot, whose job it is to predict the future of mortgages. Please provide your justification of having the Britains Biggest drink drive fine payee as the face of your new campaign. This high score was replicated when it came to enjoyment, with 54% of people enjoying the ad. Santander had an opportunity to use their adverts to provide valuable education to help people avoid these scams, yet they treat it as a joke with those 2 celebrities prancing about in those stupid pants. The information contained in our press releases is intended solely for journalists and should not be used by consumers to make financial decisions. Sipping from the minuscule cup, one person admits: It even tastes tiny., At the end of the ad, Dec says: No one had really heard of banks before we did it. Hurtful and tone deaf to anyone thats been a victim of crime. Santander Commercial Cast: Meet the Actors The Santander commercial cast features a diverse group of actors of all ages, backgrounds, and ethnicities. Theyre attempting to teach children money confidence this time; however, theyve not quite got it right. See today's front and back pages, download the newspaper, order back issues and use the historic Daily Express newspaper archive. We also have several accounts with them. Who Is In The Santander Advert 2023 Updated Spanish banking group Santander has unveiled the latest instalment in its playful Bank of Antandec series, but this time with a serious, anti-scammer awareness message. YouGov Ad of the Month - UK: Santander | WARC Ant & Dec Santander Adverts x.antanddec 151 subscribers Subscribe 59 Share 3.3K views 2 years ago i decided to make a compilation of all of the adverts Ant and Dec have done for. How are brands celebrating the coronation of King Charles III? The concept behind the campaign and its speed to market is testament both to the power of a great idea and the synergy between the duo and the bank.. Shamima Begum? I think I need a drink now. All rights reserved. Parker says the marketing team wasnt apprehensive about replicating the success of the first ads, instead arguing its only challenge was to ensure the second instalment stayed fresh. We use cookies to enhance your browsing experience and analyse our traffic. Decs big idea is to help customers feel better about their household bills by making them more interesting. Meet the Cast of the Santander Commercial. Dan Sherwood, director of marketing at Santander, said: "Seasoned banking CEOs, Ant and Dec are back on our screens. British presenters Ant and Dec have made their comedic return in the latest installment of their Santander 'Bank of Antandec' campaign. Reading some of the comments on here are childish. Privacy Policy. Helen Flanagan split: Reason for break-up with Scott Sinclair revealed? The agreement means they will be paid the sum to host Britain's Got Talent, I'm A. Why is he so unnecessarily loud in it? Bad move Santander., Many seemed to take issue with the fact that Santander was using Ant, referencing his recent drink driving conviction, as one demanded: Who else did you have on the shortlist? Another campaign featuring brand regulars Ant and Dec sees Santander took the top spot with biggest rise in its Ad Awareness score of any brand in the UK this month. "This time theyre attempting to make customers feel better about household bills by turning them into origami works of art - all with the help of Decs new protg.". Were not Nike, were not Apple, so seeing that score is almost unprecedented in our industry.. Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox. Keith Moor, CMO at Santander commented: We are thrilled to have Ant & Dec on board at this very exciting time for Santander UK. Ant & Dec are a British television presenting duo, consisting of Anthony McPartlin (born 18 November 1975) and Declan Donnelly (born 25 September 1975), from Newcastle upon Tyne, England.Formed after their meeting as child actors on CBBC's drama Byker Grove, they performed together as pop musicians PJ & Duncan, the names of their characters from the series. All rights reserved. Santander: Fraud Detecting Scammer Pants - DAILY COMMERCIALS Ant and Dec Earnings for Santander Ad. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Ant and Dec enlist origami expert in fun new banking TV advert In another scene, Dec offers up an idea on how to overpay on your mortgage saving money by getting your coffees from an in-bank coffee shop that serves up brews in Barbie-sized mugs. The amusing ads have caused industry-leading brand affinity scores, according to Santander, which has signed a multi-year partnership with the Im A Celebrity hosts. He must be having some sort of competition with the Flash poodle. To coincide with the initiative, the team has produced introductory videos and learning for teachers, parents and carers to use in classrooms and homes to help build money confidence in children. He says: Its about keeping it interesting and we want people to enjoy these ads. This made me laugh. Santander wants to make its purpose more tangible as it shifts brand positioning. : r/britishproblems. The 60-second hero spot is set to premiere tomorrow (15 October) with additional assets rolled out across across video on demand, radio, social media and in-branch activity. They claim their logo features a baguette, rather than a flame, saying that until recently they had never heard of the so-called bank in question. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. We know how ruthless scammers are and the impact they have. Ant & Dec as PJ and Duncan in Byker Grove. WHY did it take you 24hrs to inform me.According to security department is going to take one to two weeks to look into this, and that i might not get the money back. This advert is literally showing its a joke to them. The duo, Ant and Dec, have recently been seen in a Santander advert, and with it, they have earned a large paycheck. Ant and Dec help fight scammers in latest Santander TV spot Meet the Cast of the Santander Commercial. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the new sky mobile advert, How much did katy perry get for the just-eat advert. The campaign from Engine, directed by Declan Lowney at Another Film Company, has been planned by Carat which has placed it in TV, cinema, OOH, print, social, digital display and radio and on a microsite. Ant and Decs hilarious series of adverts for banking giant Santander have continued with a new TV spot that sees them enlist a professional origami expert.In the ad, CEO Dec has an incredible banking brainwave which, with a little help from a new and rather mysterious character, he pitches to fellow banking supremo Ant.Decs big idea is to help customers feel better about their household bills by making them more interesting.And his ingenious way to achieve this incredible feat is by introducing a personal origami master ready for action when those bills arrive through the letter box.After Dec proclaims himself always ready to open the door to new talent, fellow CEO Ant immediately advises him to roll out the service immediately In the film, banking supremos Ant and Dec hatch a plan to help customers with their bills - by hiring an Origami Master to fold them into works of art. You can check this on the Financial Services Register by visiting the FCAs websitewww.fca.org.uk/register. With the amount of people falling victim to scams going up, were determined to do what we can to protect people and hope that approaching the topic from a different angle with the light-hearted nature of the Bank of Antandec will help it stick in peoples minds.. In June, the bank found that 38% of consumers surveyed agreed that the ads made them love the bank more. New Bank of Antandec antics in latest Santander ad by Engine Creative Santander really must get rid of them for good. Scammer Time! sees the famous duo perform a humorous rendition of MCs Hammers U Cant Touch This, replacing the catch phrase Hammer Time with Scammer Time. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Ant and Dec enlist origami expert to mangle customers' bills in And the more we let it back in the room, the more funny, famous and memorable it became. Santander didnt stop, intervene or provide any help or reassurance towards my mother when she was scammed. Who Plays The Origami Man In Santander Advert 2023 Updated Perhaps Peter Sutcliffe had already turned them down?. This time the boys are on a mission to help customers spot scams before they fall victim to them. He explains: What were seeing in our staff response is they are really proud of Bank of Antanddec. This field is for validation purposes and should be left unchanged. Genuinely hate this advert. Ant and Dec's hilarious series of adverts for banking giant Santander continue with a new TV slot - that sees them enlist a professional origami expert. Media EnquiriesMiranda SeymourT: 020 7756 4189M: 07860 857999E:Miranda.seymour@santander.co.ukDeborah LewisT: 020 7756 4212M: 07845 051939E:Deborah.Lewis@santander.co.uk. What did you think of Santanders Ant and Dec advert? 2023 Hearst UK is the trading name of the National Magazine Company Ltd, 30 Panton Street, Leicester Square, London, SW1Y 4AJ. ED! British presenters Ant and Dec have made their comedic return in the latest installment of their Santander Bank of Antandec campaign. About UsBanco Santander(SAN SM, STD US, BNC LN) is a leading retail and commercial bank, founded in 1857 and headquartered in Spain. Your email address will not be published. The campaign, which launched in June 2019, sees celebrities Ant McPartlin and Declan Donnelly launching a copycat bank. Registered in England. Santander UK has agreed a deal with the nation's favourites Ant & Dec - presenters of Ant & Dec's Saturday Night Takeaway, Britain's Got Talent and I'm a Celebrity. Watch on Santander rebrands as Antandec marking the duo's return to TV Launching 3 June, the campaign sees the pair rip off the Santander branding and pontificate about their brand values and. The advert follows a man, played by Ant and Dec, who is on a mission to save money and get the most out of his finances. The Geordie duo are . Home of the Daily and Sunday Express. Santander banks new ad campaign sees it face off unexpected sector competition from a new player, Antandec, a copycat brand created by the TV duo. Santander rebrands as Antandec marking the duos return to TV. Banco Santander made attributable profit of EUR 7,810 million in 2018, an increase of 18% compared to the previous year. I bet u would quickly more on if it was your family member or a celeb you really love. Who is the origami expert in the santander advert Billy Faithfull, chief creative officer, Engine, added: "In the search for a little magic, you have to give every idea a chance to shine. The brand is also using staff as micro-influencers, providing them with behind-the-scenes footage and assets to share on their personal media to help them become the brands biggest ambassadors. The Santander press office operates from 8.00am to 6.00pm. Colleagues will be invited to access a dedicated microsite, where they will be able to watch a preview of the adverts and see behind-the-scenes footage, as well as share the campaign across their social media channels.
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